Posting on LinkedIn Landed Me a Job

-

Here's why you should post on LinkedIn



I probably need to explain the title of this blog before you accuse me of clickbait. This past summer, I applied for an internship at a local marketing agency. I didn't end up getting the position. However, a few weeks ago I received this email from the Chief Marketing Officer at the agency:

Email

I go in for the interview and the CMO explains why she sent me the email. 
I saw you connected with me on LinkedIn and enjoyed what you've been posting about. I also noticed that you were engaging with our company's content. As a marketer myself, you were doing the right things to catch my attention. 
By this point, I hope you realize the impact that being active and posting content on LinkedIn can have. Now, let me try and convince you further with some stats and content ideas!
  • For 91% of marketing executives, LinkedIn is the top place to find quality content.
  • Only 3 million LinkedIn users share content on a weekly basis.
    • If only 3 million members publish content weekly, that’s 0.5% of LinkedIn’s global users. If we considered LinkedIn’s monthly active users only, the percentage of people publishing on this platform would be 1.15%.
  • The network has 303 million active monthly users, 40% of which visit the site daily.
  • 90 million senior-level influencers and 63 million decision-makers use LinkedIn.
Phew, that was a lot of numbers. If you take away one thing from this blog, let it be this: if you post on LinkedIn, you're literally in the top 1%. If you take away two things from this blog, let it be inspiration from the following tried and true content ideas that I've used when posting...

LinkedIn post
Sharing an interesting article


LinkedIn post
Asking for advice


LinkedIn post
Announcing an accomplishment


LinkedIn post
Sharing your school projects


LinkedIn post
Sharing news about your school

I hope I've inspired the content creator and marketer inside all of you. If you try any of these content ideas, let me know how it goes! In the meantime, feel free to connect with me on LinkedIn. And remember, just post, post, interact, and post some more. This will get you way more out of the platform that others don't properly utilize. It might even land you that dream job! Happy posting, friends!

Comments

Post a Comment

Popular posts from this blog

12 People You Should Be Connected With on LinkedIn

-
Image
If you want results, you need to put in the work I can't tell you how many times that creating a LinkedIn profile was advertised as a professional development cure-all. Need a job after graduation? Create a LinkedIn profile. Trying to land an internship? Create a LinkedIn profile. Want to find a mentor? Create a LinkedIn profile.  If I'm being honest, I bought into this "cure-all" they were advertising to me. It wasn't until I wasn't getting any results that I became skeptical.  So, what did I do? I connected with people who were doing something right on the platform. They were posting and receiving engagement. They were asking questions and getting answers. They were offering advice and selling their services. They were promoting themselves and landing jobs.  Sounds pretty good, right? Keep scrolling to see the 12 students and young professionals I connected with who inspired me when first beginning my journey on LinkedIn.    12 people
Read more

LinkedIn & Beyond: Professional Development Tips You Need to Know

-
Yes, I know. I've been harping about this whole LinkedIn thing for the last couple of weeks now. Needless to say, I'm not your mother... So, I want to offer a change of pace. I've curated a list of my top professional development tips. Some will be related to LinkedIn and some won't. There's also featured advice from a few stellar connections I've had the pleasure of connecting with. If you want to purge LinkedIn from your life after this blog, at least take advantage of the other tips. Let's get to it!
Read more