LinkedIn to College

If you want results, you need to put in the work I can't tell you how many times that creating a LinkedIn profile was advertised as a professional development cure-all. Need a job after graduation? Create a LinkedIn profile. Trying to land an internship? Create a LinkedIn profile. Want to find a mentor? Create a LinkedIn profile.  If I'm being honest, I bought into this "cure-all" they were advertising to me. It wasn't until I wasn't getting any results that I became skeptical.  So, what did I do? I connected with people who were doing something right on the platform. They were posting and receiving engagement. They were asking questions and getting answers. They were offering advice and selling their services. They were promoting themselves and landing jobs.  Sounds pretty good, right? Keep scrolling to see the 12 students and young professionals I connected with who inspired me when first beginning my journey on LinkedIn.    12 people

Here's why you should post on LinkedIn I probably need to explain the title of this blog before you accuse me of clickbait. This past summer, I applied for an internship at a local marketing agency. I didn't end up getting the position. However, a few weeks ago I received this email from the Chief Marketing Officer at the agency: I go in for the interview and the CMO explains why she sent me the email.  I saw you connected with me on LinkedIn and enjoyed what you've been posting about. I also noticed that you were engaging with our company's content. As a marketer myself, you were doing the right things to catch my attention.  By this point, I hope you realize the impact that being active and posting content on LinkedIn can have. Now, let me try and convince you further with some stats and content ideas! For 91% of marketing executives, LinkedIn is the top place to find quality content. Only 3 million LinkedIn users share content on a weekly basis.

You have a LinkedIn. Now what? Besides academics, landing a job or internship is one of the main priorities while you're in college. Creating your LinkedIn profile isn't quite enough. Read these 9 tips to learn how to make yourself better prepared when searching for a new opportunity.

Create a LinkedIn account!  Everyone has one!  You'll need it to get a job!   You haven't networked yet?  Develop your personal brand!